What is data worth to your organization?
What does data power?
Organizations that want to stay competitive must be able to leverage the power of data to drive better decision-making, gain insights into customer behavior, and create personalized experiences that initiate loyalty and engagement. However, this requires more than just collecting data - it requires a strong data readiness posture.
Data powers the digital revolution
Taken from the Podcast The Visionary's Guide to the Digital Future, Episode 2, Season 1, 2023.
For Visionaries:
- Expertise: Our team has done over 1,000 digital analytics deployments since 2004.
- Methodology: LCG leverages powerful, proprietary automation to accelerate and standardize analytics deployment and maintenance.
- Consultative: We begin every project with an understanding of your KBO's and we build your reports, dashboards, and alerts to fit.
For Builders:
- Data Architecture: We take a proven approach to building out enterprise data layers.
- Innovation: LCG provides a SaaS-based application to our clients to automate their data layer, Solutions Design Reference (SDR), and deployments.
- Governance: LCG uses innovative tag auditing solutions to ensure data quality.
LCG partners with the Digital Analytics innovators:
Adobe Analytics
AT Internet
Google Analytics
Tealium
What would you do differently across all of your communications and digital channels if you were better able to segment your customers?
It only takes 30 seconds to create a segment in Adobe Analytics
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